The new Momotaro rebrand introduces innovative fabric developments that further enhance the beauty of their new signature deep indigo "Tokuno Blue" fabric while incorporating patterns that emphasize timeless silhouettes—ensuring our designs remain both sophisticated and enduring. This rebranding brings a fresh, contemporary touch to the brand, integrating design elements and details reminiscent of a high-end luxury brand, all while preserving the deep-rooted philosophy and craftsmanship that have always defined Momotaro.

Crafted from 特濃-Tokuno Blue sanforized fabric—known for its exceptionally deep indigo hue, tight weave, and distinctive texture—these jeans showcase an even richer indigo depth. The fabric composition has been meticulously reevaluated, with finer threads selected for the weft to achieve a more refined look and feel.

The #100 model offers a classic straight fit with a balanced, versatile silhouette. It features a moderate thigh width and a subtle taper from the knee down for a clean, refined look. With a slightly higher rise and a comfortably relaxed waist, it provides an easy, natural fit.

All new standard models feature premium, high-end details, including a waistband interlining (preventing color transfer when tucking in a shirt), smooth flush-set rivets, extra-thick buttons, a larger coin pocket, a cowhide indigo-dyed leather patch, and hidden rivets—all elements that enhance both durability and luxury.

Fit Notes: These jeans have a standard sizing. We recommend choosing your usual size. However, as always, we recommend checking the size chart first to find your perfect size. The fabric is sanforized, so shrinkage will be minimal. The waist will experience the typical stretching seen in sanforized denim. Expect approximately 0.5 to 1 inch of stretching.